GEVORKYAN
Sector:
Industrial / Engineering
Project Scope:
Global Brand Identity & Visual System
Impact:
Unified brand across multiple markets
Focus Area:
Brand Strategy & Scalable Design
About the project
GEVORKYAN, a.s. is one of Europe’s largest and most advanced powder metallurgy manufacturers, operating across multiple markets, departments, and subsidiaries.
The challenge wasn’t aesthetics — it was control, consistency and scale.
The brand needed a unified visual system capable of supporting a €100M+ industrial business without fragmentation, dilution or inconsistency across print, digital and corporate communication.
Solution
I designed a complete visual system covering every touchpoint — from corporate communication to digital environments.
The project included a 44-page bilingual brand manual defining:
Logo architecture and usage rules
Typography based on a Golden Ratio modular scale
Color hierarchy and layout grids
Photography style, iconography and UI principles
Email signatures and internal communication standards
Every element balances industrial precision, innovation and flexibility, enabling the brand to evolve without losing control.
Before & after
GEVORKYAN now operates with a single, cohesive visual language across all departments and subsidiaries.
The brand communicates with clarity, authority and confidence — matching the company’s technological leadership and global ambitions.
This project demonstrates my ability to create complex, enterprise-level brand systems that connect design precision with business strategy — not just how a brand looks, but how it operates at scale.
We would like to thank Leng Design Studio for a professional and very high-quality collaboration. We appreciate the responsible and personal approach, systematic work, attention to detail and the ability to transform ideas into functional and visually strong solutions.
Artur Gevorkyan
Founder & CEO of Gevorkyan