GEVORKYAN
Sector:
Industrial / Engineering
Project Scope:
Global Brand Identity & Visual System
Impact:
Unified brand across multiple markets
Focus Area:
Brand Strategy & Scalable Design
About the project
GEVORKYAN, a.s. is one of Europe’s largest and most advanced powder metallurgy manufacturers — reporting €84M+ in annual revenue, 35% EBITDA margins and a confirmed double-digit growth trajectory across multiple markets and subsidiaries.
As the company prepared for its next phase of growth — attracting serious investors and expanding internationally — it needed a brand system that matched the credibility and scale of an €80M+ industrial leader.
The challenge wasn’t aesthetics.
It was control, consistency and scalability.
The brand required a unified visual system capable of supporting a large industrial organization without fragmentation or inconsistency across print, digital and corporate communication.
Solution
I designed a complete visual system covering every touchpoint — from corporate communication to digital environments.
The project included a 44-page bilingual brand manual built to support investor presentations, international expansion and enterprise-level communication.
It defines:
Logo architecture and usage rules
Typography based on a Golden Ratio modular scale
Color hierarchy and layout grids
Photography style, iconography and UI principles
Email signatures and internal communication standards
The brand manual also served as the strategic foundation for the development of Gevorkyan's new website — ensuring visual and communication consistency from day one.
Every element balances industrial precision, innovation and flexibility, enabling the brand to evolve without losing control.
Before & after
Before: A €80M+ industrial company operating without a unified brand system. Fragmented communication across markets. No visual authority to match their technological leadership.
After: A complete brand system ready for international expansion — built to support investor presentations, new market entries and enterprise-level communication.
We would like to thank Leng Design Studio for a professional and very high-quality collaboration. We appreciate the responsible and personal approach, systematic work, attention to detail and the ability to transform ideas into functional and visually strong solutions.
Artur Gevorkyan
Founder & CEO of Gevorkyan