DUXROLLS
Sector:
Consumer Goods / Rolling Papers
Project Scope:
Brand Strategy & Visual Identity System
Impact:
Symbol and visual identity approved — full brand system in production
Focus Area:
Positioning, Symbol & Logo Design, Visual Identity System
About the project
DuxRolls is a new premium Czech rolling-paper brand, built from positioning through to a complete visual identity system.
The project is currently in progress. Symbol, logo system, and typography are finalized and approved by the client — the full brand manual, packaging design, and pattern/iconography system are in production now. Mockups and finished packaging will be added here as the project continues.
Before working with Dalibor we had a strong product but a brand that could not show it. We looked like everyone else in the market.
Now we have an identity that justifies our prices, sets us apart and is ready to grow with us. Every new strain, every new product, the system is already there.
That is the kind of investment that pays back many times over.
Marcel Guida
Founder & CEO of Guide of Genetics